Identity Standards

Identity Standards & Design Consultation

Before embarking on a new publication design project, all colleges and departments are encouraged to contact the USF Office of University Communications & Marketing to schedule a design consultation.

Visual Identity & Graphic Standards
Manual
PDF

A comprehensive PDF guide detailing the correct use of USF’s official logos, colors and fonts in print and online.

Print Approvals Process and Contacts

All colleges, departments and organizations wishing to use the USF logo in print or online must obtain prior written approval from the USF Office of University Communications & Marketing.

Design Consultation

Members of the USF community may contact the Office of University Communications & Marketing with questions regarding the design or production process at any stage of a print project.

Advertising

The Office of University Communications & Marketing is responsible for developing and implementing major university image advertising campaigns. It also provides support for individual campaigns that promote USF colleges and degree programs.