USF St. Petersburg Logos
Below are the approved logos for USF St. Petersburg. For usage information, see the Visual Identity & Graphic Standards manual 
, page 6.
The endorsed brand format combines the campus name with the full master brand. This version should be used on publications that will reach external audiences. The co-brand format shows the campus name attached directly to the USF monogram. This format is only to be used for internal audiences who already understand the meaning of the USF initials.
The master brand or approved campus-level brand must be displayed prominently on all university communications, including print and electronic media.
To use these files:
Step 1. Download the file of your choice and save into the file or directory where you keep your work.
Step 2. Open the document in which you wish to include the logo. Go to the menu, and look for language such as "insert picture," from file, (Word), "place" (PageMaker), or "get picture" (QuarkXPress). Surf to the logo file, and select it. The logo will appear on your document. Do not "open" the logo file itself. If you send your document to an outside vendor for reproduction, be sure to include the logo file along with your document file.
PC users note: When downloading .EPS files with Internet Explorer, security settings may change the file extension to .PS, or remove the extension altogether. Add the extension .EPS or rename to .EPS before use.
Two-color Co-brand |
Two-color Endorsed Brand Horizontal |
Two-color Endorsed Brand vertical |
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EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |
Green Co-brand |
Green Endorsed Brand Horizontal |
Green Endorsed Brand Vertical |
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EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |
Black Co-brand |
Black Endorsed Brand Horizontal |
Black Endorsed Brand Vertical |
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EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |
Reverse (Marks will appear in White) |
Black Endorsed Brand Horizontal |
Black Endorsed Brand Vertical |
EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |
EPS for Win WMF for Win EPS for Mac |