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The following pages display the logos developed for USF's campuses.
For usage information, see the Visual
Identity Standards, page 6.
The endorsed brand format combines the campus name with the full
master brand. This version should be used on publications that
will
reach external audiences. The co-brand format shows the campus
name attached directly to the USF monogram. This format is only
to be
used for internal audiences who
already understand the meaning of the USF initials.
The master brand or approved campus-level brand must be displayed
prominently on all university communications, including print and
electronic media.
To use these files:
Step 1. Download the file of your choice and save into the file
or directory where you keep your work.
Step 2. Open the document in which you wish to include the logo.
Go to the menu, and look for language such as "insert picture,"
from file, (Word), "place" (PageMaker), or "get
picture"
(QuarkXPress). Surf to the logo file, and select it. The logo will
appear on your document. Do not "open" the logo file
itself. If you send your document to an outside vendor for reproduction,
be sure to include the logo file along with your document file.
PC users note: When downloading
.EPS files with Internet Explorer, security settings may change
the file extension to .PS, or remove the extension altogether.
Add the extension .EPS or rename to .EPS before use.
Regional Campuses: Lakeland, Sarasota/Manatee, St.
Petersburg
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